Loads can and has been said about narratives, with books and academic journals devoted exclusively to the topic. I’ve been thinking about the utilitarian side of narratives. In Gaia Vince’s Transcendence: How Humans Evolved through Fire, Language, Beauty, and Time, the power of stories is seen as the creator of languages and communities. This is familiar territory in anthropology and linguistics (I’m thinking Labov (1969), Prince (1988), Hardy (2005) and the writings of Margaret Mead and Mary Douglas). What I found more illuminating was this anecdote:
“In a 1944 study in the United States, 34 college students were shown a short animation in which two triangles and a circle moved across the screen and a rectangle remained stationary at the side. When asked what they saw, 33 of the 34 students anthropomorphized the shapes and created a narrative: The circle was ‘worried’, the ‘little triangle’ was an ‘innocent young thing’, the big triangle was ‘blinded by rage and frustration’. Only one student recorded that all he saw were geometric shapes on a screen.”
Vince explains this as the brain devising narratives with actors and story patterns where none exist in order to make sense of things. I do wonder to what extent this is cognitive and innate or behavioural and learned given that so much of our learning in early childhood involves anthropomorphizing animals and objects.
On the flipside of this, researchers across a range of disciplines have used storytelling to encourage subjects to talk about their experiences. One of my former students researched the attitudes of Saudi women in higher education by asking them to fill in a narrative for which my student researcher provided the frame. This proved far more fruitful than interviews, where these women gave brief answers and appeared reluctant to speak about their workplace and culture.
Arguably, some of the appeal of Twitter (excluding the years when it was hijacked by a US president) and other social media is the way that they provide a stage for people to tell the stories of their lives. Sociolinguist Ruth Page covers this in her book Stories in Social Media: Identity and Interaction. Having studied these online communications as a linguist myself, I find interesting the use of common knowledge and public discourse in these often highly elliptical narratives, especially those limited by the number of characters allowed. That is, what isn’t said is as important as what is. Since understanding and communicating with stories appears to be human, perhaps too is the need use ellipsis, creating gaps in stories that we know our audience can fill.
Given the ubiquity and usefulness of storytelling, it’s a shame the word ‘narrative’ has recently taken on a negative connotation as an arm of propaganda. This politician or that group creating its own narratives which the media – mainstream and social – start to follow and build upon. Do I need to give examples? Nope, I’ll let you fill in the gaps.

